As customers browse and purchase online, it’s more important than ever to meet them there. These 10 steps will help you start an online store to increase sales, fulfill orders, and accept payments online.
For example, in Europe the Trusted Shops awards certified shops with a European trustmark to allow customers to shop online with confidence. Every shop that gets this trustmark has been screened thoroughly on a number of criteria, including buyer protection. Additionally, most secure vendors comply to payment card industry data security standard (or PCI DSS).
Subscription boxes are prime examples of ecommerce return wizards, and it doesn’t take long to see why. Return packaging is included with a return label already slapped on it if the shopper chooses to return the items, which is entirely expected for services like Stitch Fix or thredUP. All customers have to do is pack the items, seal them up, and drop off the box in the mail. With consumers at large suddenly stuck in their homes, the coronavirus pandemic fanned the flames of buying and returning. But restrictions on in-person shopping and the newly adopted digital shopping behaviors aren’t the only reasons returns are on the uptick.
Enabling smart retail settings via mobile augmented reality shopping apps
Advanced analytics and data-gathering capabilities of social media platforms make it easy to know what people want and need. Shopping online was an unfamiliar and overwhelming experience for many buyers, leaving them feeling insecure. However, during the pandemic, the situation pushed people to become more trusting of online shopping, particularly social commerce.
Look Into Unfamiliar or Suspect Companies
The mobile shopping app rewards shoppers who visit retail locations, interact with products at-shelf, and purchase them in-store. Once they amass a certain number of rewards points, called kicks, users receive a free gift card of their choosing. While it is possible to have a successful eCommerce business without a physical location (as we see with Etsy and eBay sellers), the majority of business is still conducted offline. Last year, the top 100 digitally-native retailers unveiled plans to open more than 850 physical stores over the next 5 years. In the age of evolving consumer behavior, we discuss how brick-and-mortar stores can compete with online retailers.
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With technology growing leaps and bounds, the retail sector has also seen a makeover in how people purchase products. As more and more people start purchasing online, there are still a few who prefer the traditional shopping method of a brick and mortar store. While brick and mortar store offers the benefit of a fitting room, a specialized help etc. the online shopping is quick and more convenient. Now it’s up to the retailers to find a mid-ground between the Online vs In-Store Shopping conundrum and give their customers a holistic experience. While shoppers are willing to purchase products from outside their home country, they still have high expectations for their online shopping experiences. Cross-border shoppers expect merchant websites to appear in their native languages and accept local currency and payment methods. While return policies can vary by retailer, most online stores allow customers to return products within a specified period, provided they are in original and resellable condition.
